Every company needs a social media manager. That’s right, every single company. If you don’t have an online presence, then you need a social media manager to start an effective one. If you do have one, then you need a social media manager to maintain your good reputation online and make sure that you’re doing all the right things to keep your company relevant and growing. It doesn’t have to be a full time position, but every company needs to have someone with their finger on the pulse of your social media or you’re wasting the biggest marketing opportunity since television. If you need more convincing, check out these specific things that your social media manager should be doing for your business.
To Combat Negative Reviews
No company has a spotless review record for long. It’s not that every company inevitable messes up and gives a good customer something to complain about, but that every company gets people who are just bad customers. They have unrealistic expectations, or they’re the kind of person who always needs something to complain about. It’s not your fault or your employees fault that the clients who are the most unreasonable as also the most vocal. A social media manager will keep track of your company’s reputation on various reviews sites (as many as possible) and will let you know when you need to do some proactive reputation management in order to keep your deserved good name.
To Know How to Handle Systems
Social media marketing is a skill. In order to get better at it, your social media manager has to put in the time. They have to do research. They have to monitor trends to figure out which site is best for certain types of information and reaction. This isn’t something that you should pin on an employee who’s not going to get the recognition they deserve over it.
To Build Links and Link Space
There’s more to social media than just putting up cute blurbs. You also have to build your links and raise your profile online. Finding ways to link back to your site can take hours a week, and if you don’t have someone dedicated to doing it then it’s likely that it won’t get done. What you have to do is combat this effort by rewarding the person who’s going to be doing that work for you. It’s not simple, or easy, and if you don’t make it an official position they’re going to be less motivated to follow through.
To Engage Creatively with Clients
Your social media manager should also be able to think on their feet. A lot of social media requires real time communication; they have to be able to think things through and get the people you reach through social media on board with your products and designs. This is also a role that requires even more research. Finding the successful interactions from brands who know how to real in certain demographics of clients is key. Remember that, on average, social media is a young person’s game: you have a better chance of reaching a younger market with it even if your goods or services are usually just for older people.
To Figure out Where Your Clients Are Coming From
Social media is a goldmine of customer research. A simple click through the profiles of the people who follows your brand on a site will let you get an idea of age, income level, and interests outside of your brand. This data needs to be compiled and conclusions drawn from it. Anyone can fill in some forms, but it takes someone savvy in the social media world to draw the correct conclusions from that information.
To Promote Word of Mouth Advertising
Word of mouth advertising is the best way to promote your business, and every time content is shared on social media you are reaching an average of 300 people. Can you afford not to invest in someone who can make that happen?