Mobile Broadband
Broadband is a highly critical communication and information channel in our modern society...
Over the past years, Mobile Broadband has evolved from early stages of basic Internet access to more sophisticated patterns, e.g. evolution of user maturity and needs, new technology and enablers, new types of devices, services and apps, etc. Mobile Broadband makes it possible for a whole variety of new services to see the daylight – and we haven’t by far seen the end of this development, despite the millions of mobile apps, content and services that are out there already.
At Greenwich Consulting we work with many types of companies that are somehow using the benefits of Mobile Broadband technologies, from telecom Operators or Vendors to Service Providers of all sorts (media companies, B2B verticals, consumer electronics manufacturers, automotive etc). Below are three typical opportunities (and challenges) that we often face:
• Mobile Broadband evolution in emerging markets
In many emerging markets, fixed Internet access is very limited, therefore mobile technologies make these markets leapfrog this stage. After that initial stage, more advanced services and differentiated offers will emerge as well as user and enterprise demand.
Greenwich Consulting has vast experiences and track-record of taking our clients through those stages of evolution, all the way from market assessment and service launch to where we are today – and eventually preparing for the next steps.
• Mobile Broadband evolution in mature markets
Those markets have typically seen the launch and development of Mobile Broadband services and are now taking their next steps by introducing 4G networks, smart enablers increasing the network quality and the user experience, as well as totally new devices, services and applications.
Greenwich Consulting is constantly searching for the next moves and ideas in this evolution and supports its clients, whether it is Mobile Operators, Telecom Vendors, Content Providers or B2B Verticals to identify those opportunities (or threats) – and to turn them into action.
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• Machine-2-Machine (M2M) evolution
In the highly specialized verticals there are now myriads of opportunities emerging as mobile broadband connectivity can be an essential part of key processes, shuffling information, analyzing behavior and controlling different parts.. M2M technology is getting more dependent of higher bandwidth and smarter, flexible networks, since data volumes being transmitted are currently exploding.
Greenwich Consulting has experiences from working in this growing market with Operators, Vendors and different players in the verticals – and we will support you wherever you are in this evolution, from market assessment to launching new services or capabilities.
Our methodologies
We provide our clients with an integrated commercial approach covering areas from market and portfolio analysis to business modeling and offer design/roadmap, but also covering relevant business processes and organizational impact, marketing, sales and distribution. We have a pragmatic approach and like to support you all the way transforming an idea from vision to reality!
